Internet, omnipresent - January 28, 2022. At this point in time, Shoplazza has already empowered more than 360,000 eCommerce merchants of various shapes and sizes. As a true global SaaS shopping cart pioneer, continuous efforts in terms of investments and innovations over cloud architectures and security measures lie at the center among all other priorities. The infrastructure-level advancements enable our merchants’ endless possibilities to creatively present their brands and products to anyone at any corner of the world, meanwhile pulling all their precious financial and manning resources to focus on the “Only Critical Mission” that is to grow their business.
Just at the beginning of 2022, Shoplazza has announced the largest C1 round of financing at $150 million to date. With a lens into the future where a unique Shoplazza story may be spread across every merchant. Truth is, not only by engaging in a better product and service, but working hard to include and collaborate with the world of software developers and technical infrastructure service entrepreneurs together to expand the horizon of infinite eCommerce possibilities.
With the updated Shoplazza architecture - from Store Theme Customization, Express Checkout, Remote Buy Button to the brand new Partner Program - offers both developers and merchants more technological guarantees to Create, Operate, Customize, Scale Up and Profit from Shoplazza platform.
As the leading SaaS shopping cart platform, Shoplazza profoundly understands that a successful digital commerce requires robust infrastructure and rigorous security measures that are capable of serving exponential growth of merchant sizes, with complex structures of operations, app integrations, and global store accessing demands. On the other hand, we also grasp that it’s essential to scale any online business and presence without ease. Therefore, there are two very common obstacles that our high-growth merchants face as they scale their business, and how Shoplazza solves their growing-pains.
Part 1. Infrastructural Solutions
Obstacle 1: High traffic volume and seasonal sales spikes.
According to the merchants, their biggest concern lies at the handling of several temporary spikes of traffic into the store. Despite efforts to prepare for the influx of traffic, including costly server maintenance fees and storage rental expenses, impatient online shoppers may still encounter slow loading pages, broken images and lost shopping cart items even if an express checkout route is available. A vast amount of carts were abandoned costing millions of dollars each year, no matter whether the business size is large or small.
Scaling up won’t bring your any Ads exposure, it happens all behind the scenes. But it does mean an exponential update on traffic handling capacity that will benefit each merchants’ store. In this case, whatever the product may be, or whoever the shopper profiles could be, store owners must understand their capabilities of handling traffic spikes without crashing the store or slowing down the shopping experiences during those seasonal high-traffic sales events, like a Black Friday.
Shoplazza’s solution: advanced cloud architecture is specifically designed for high-volume traffic resiliency.
During the last few years, with the advancement of Shoplazza cloud infrastructure, many rapidly growing merchants have reallocated large portions of their server maintenance fees to be reinvested in branding and product developments. What makes Shoplazza so uniquely able to help enterprise level business demands but without an enterprise level price tag?
Shoplazza’s cloud-based infrastructure augmentation powers over 360,000 merchants at large volume requests per second at its peak, working on clusters from our partners’ global server and data center network. It’s built to be elastic and resilient. It featured global nodes enabling Shoplazza merchants with controlled latency and seamless worldwide access speed. Meanwhile, Shoplazza in-house architects regularly perform passive loading tests and system optimizations by closely collaborating with our global infrastructure partners. With such partnerships, Shoplazza platform and applications with automatic adjustments are monitored to maintain steady, predictable performance at the lowest possible cost. Shoplazza all level merchants benefit from billions of data points and well-trained machine learning models to predictably scale their business up to their desired levels.
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Obstacle 2: An increased risk of cyberwar attacks causing digital security issues and losses.
With Shoplazza, 360,000 merchants can rely on safety and support. Online stores are hosted and guarded in full compliance with level 1 PCI DSS which is the best standard practice of varying security standards for whoever handles any online payments. Also, Shoplazza takes care of various compliance assessments and risk management, ensuring that any store is running in a safe and attack-free environment, without the need for store owners to perform regular assessments.
Shoplazza safety measures cover the entire shopping experience, from the store front to the admin console operations. It means credit card, payment and other sensitive information in operational data gets stored and is encrypted in transit, such as user credentials are hashed through the bcrypt hashing algorithm.
Shoplazza’s platform serves as the foundation for many high-growth eCommerce startups and rapidly growing businesses, dedicated to simplify scalability. Instead of thinking about architecture, server or hosting issues, merchants only need to focus on building and growing their brands.
Part 2. Technical benefits to Shoplazza merchants
Tackling the challenges from traffic influx, sales spikes, high-volume orders, system resource stretching, cloud stabilities, malicious software attacks are becoming fundamental and day-to-day tasks for SaaS platform, but what sets Shoplazza apart is really about the focus on developing and offering eCommerce automation tools and solutions to give clients back their three most valuable resources, the time, the capital and the manpower.
Technical benefit 1: Global seamless loading speed
Due to the rapid growth of users, improving page loading speed is the primary requirement of Shoplazza. In addition to daily store running, merchants also experience traffic spikes during shopping seasons which is a major challenge for maintaining webpage loading speed.
Shoplazza guarantees that consumers around the world can quickly open our merchants’ websites with advanced content distribution technology, edge computing technology, front-end page high-speed rendering technology, etc. With the support of our infrastructure partners’ data centers, Shoplazza can cache static content closer to users, and deliver dynamic content over the fastest and most reliable private backbone links, ensuring that consumers across the world have extremely fast access to the online stores.
Technical benefit 2: Ease of launching an online store
A great advantage of using Shoplazza is that merchants don’t require more technical expertise for launching and maintaining the online store as well as cloud hosting is offered by Shoplazza.
While many store owners complain about how complicated building a store is over other SaaS platforms, Shoplazza merchants enjoy an easy drag-n-drop store customization tool. With a constantly expanding free store theme library, merchants deeply benefit from a variety of themes powered with different functionalities and styles to match different types of businesses.
Ultimately, Shoplazza provides a simple way for launching an online store quickly with no disturbance on development costs and servers. In this sense, merchants only need to focus on the webpage contents, rather than the complicated online web page coding process. The featured Shoplazza admin-console is user-friendly, clean, as well as more intuitive as a wide variety of features have been logically structured.
Technical benefit 3: A variety of built-in tools
With Shoplazza built-in tools and integrations from our global partners, merchants are enabled to leverage eCommerce automation, payment, fulfillment, order management and digital campaign delivery. Our efforts truly are freeing merchants’ hands, but to focus on actual business growth and providing better customer experiences, as opposed to spending time carrying out low-level, repetitive and tedious tasks.
There are always an endless range of low-level, repetitive tasks that constantly require merchants’ attention to tend to the ongoing operations, demands, and inquiries. Before, merchants had to assign these tedious tasks to employees, but Shoplazza offers great automation tools to help deal with trivial tasks.
● Collect and track top-selling products.
● Tag and segment customers from digital campaigns.
● Organize and group products in a visual way for better search results.
● Hide, pause and republish products based on availability, campaign demands and other parameters.
● Automate inventory level from any partnering warehouse, dropship partner’s WMS (warehouse management system), third party dropship platform and automatically reflect to your product page.
● Notify customers with different pre-set email notifications during and after order placements.
● Auto-tracking order shipping status and notifying both merchants and customers with pre-set emails.
● Full integration and expedite shipping information synchronization to your admin console once our partner fulfillment tracking application is installed and connected.
●Real-time tracking, replying, reviewing and handling of any disputed orders that were settled with PayPal.
The list can go on. Amidst these user cases, Shoplazza is simplifying the handling of its system for merchants, and being flexible enough to adapt to every merchant's store across a wide range of user scenarios.
Shoplazza empowers merchants' business to easily go scalable, we are ready to transition any brick-and-mortar shops to be digitalized anytime, anywhere. Our expanding omni-channel marketing operations is at the core of our global venturing journey. Merchants stores can get great exposures across various main sales channels and reach an unimaginable number of global shoppers.
