Company culture has become fundamental for more than just attracting and retaining talent – it is becoming increasingly important to clients that the organizations they associate with have these DEI priorities in place. And more importantly, that they act on them.
What does this mean? It means that DEI values matter to your immigration clients, and you should consider (if you haven’t already) implementing holistic, long-term strategies that highlight equity and inclusion. If they find your commitment lacking, you may well see them take their business elsewhere.
“When teams are confident that they can do their jobs with the right tools in place, everybody is happier,” says Ms. Alcorn.
And there’s another perk of having a diverse team – stronger client relationships, as your team is more likely to understand and connect with different types of clients.
Artificial Intelligence
AI is poised to grow its role in 2022, improving efficiency and security across the board. Not only will it play a role in automating administrative tasks, but this type of predictive technology can also be used for various tasks, from recruitment to making intelligent predictive analyses on the success of any case.
“A lot of people are scared that robots will take away their jobs. But AI allows humans to stop doing mindless tasks and focus our attention on the human tasks, such as counseling our clients with compassion,” says Ms. Alcorn.
The fact of the matter is, if your organization isn’t embracing AI-powered analytics, there’s a high likelihood that your competition is.
Paving your way into 2022
A number of factors have left us facing a worker shortage, and these priorities and tools are the best way to ensure you’re offering your clients the best experience possible. If you haven’t done so already, now is the time to implement the technology solutions that can help you navigate the challenging waters of immigration law in 2022.
“Firms need to appreciate that acquiring, rolling out and training staff on a new technology is only the first step, and that adoption and continuous improvement need to continue to be supported,” says Mr. Stock. “Change is hard; cultural change is harder.”
